Channel 4

BRIEF
Get Gen Z (a generation notoriously anti-commitment and who are feeling very disenfranchised with the concept of marriage) talking about E4's upcoming season of Married at First Sight UK.

IDEA
MAFS Mansion
10 influencers, one mansion, and lots of short form platform-native content related to relationships, dating and the show.

EXECUTIONS
Prior to MAFS Mansion, Channel 4 invited us along to their Series launch event where both The Experts and many influencers would be attending, and where we captured two videos to get people talking about the series.

Experts Insider Tips
The three Experts who offer advice to the newly married couples in the show all have their own areas of expertise, and we asked them their top three tips on those areas.

I Do or I Don't
In a matrimonial twist on 'He's a 10 but...', a Tiktok trend of the moment, we had guests at the launch event play 'I Do or I don't' and gave them various scenarios that might affect whether or not they'd let that person put a ring on it!