Brief:
Drive awareness and consideration for the breadth of programmes available to stream on Channel 4 across drama, documentary, comedy and reality.

Idea:
4CAST
LADbible and Channel 4’s social answer to the TV Guide. A culture-driven strategy putting the best of the slate onto our feeds to drive audience conversations.

What this looks like:
This was a year long partnership, so we partnered a regular drumbeat of content with reactive posts that tapped into cultural moments.

We developed a simple repeatable series that would highlight shows both old and new, presented by a range of comedic or specialist talent, working on a month by month basis to ensure we protected the freedom to flex with Channel 4's slate.

What about the results?
Our halfway point research has highlighted we've shifted spontaneous awareness up to 10 percentage points!

Senior Creative: Saskia Rimbaut
Creative Producer: Billy Lucas
Senior Producer: Kat Wright
Production Coordinators: Georgie Karam, Charlotte Wiseman, Cait Duggan
Account Director (Client Sales): Luba Rozanova
Group Account Director (Client Solutions): Naomi Missen
Head of Creative: Jody Smith
Head of Production: Kris Abbott
Casting Producer: Erica Stein, Thom Rumbelow
Research: Emily Driscoll
Talent: Sophie Duker, Oloni