Brief:
Nike were coming out with a new season release of their Tech Fleece line. They wanted to reaffirm Tech Fleece as the uniform of the youth, and make the Tech Fleece a part of 'mischievous moments' in culture and community sport.

Insight:
VAR Tech has really stirred the pot of mischief in modern sports. Video replays do more to create controversy than their goal; to provide solutions.

What if we replay & dissect some questionable moments in real life, and cause some mischief with our audience?

Idea:
VAR IRL
LADbible & Tech Fleece are taking the ultimate sporting judgement barometer off the pitch and into real life. Our tech fleece’d pundit will review the most mischievous scenarios and deliberate: is that allowed?

What We Did:
We delivered an asset that reached the highest view rate of a paid branded Tiktok in 2023, with 3 other videos all in the top 5 too! As well as this, on Instagram the CTR was double our benchmark, contributing 22.2k clicks through to shop the Nike Tech range.