Agency
Curly Media

Client
Netflix

Context
Netflix were creating an immersive 'Squid Game Rave' event for the launch of Season 2 of the show. They asked Curly Media to ideate and capture content that made the audience at home feel as excited to participate as those that got to be there.

Decide Your Fate: The Interactive Story
We created a choose your own adventure style IG story that allowed the audience to 'move' around the event and choose their own fate, checking out the VIP section, having a dance, grabbing some food.

Every 30 minutes we uploaded a new poll, and the poll's majority 30 minutes later is where the story went next. 

You can check it out here.

Play the Game: Reel
Squid Game 1 took inspiration from many popular playground games. So naturally, at the rave, we created a video where, adjudicated by a Red Guard, rave attendees competed in popular playground games like Slaps, Thumb Wars and Rock, Paper, Scissors.