Tampax

BRIEF
Increase understanding of the benefits of buying multiple absorbencies, driving a clear message of why women should care and know about their flow.

IDEA
Use our LADcreator Network, a huge database of creators with engaged audiences, to create their own 'Cubicle Confessions'.

These would be self filmed videos of our creators telling their following their period mishaps, weaving in messaging/education points (eg, how to avoid leaking disasters, by switching to a higher absorbency if you notice blood on the string) to help viewers know when to change up or down, and find their perfect pair.

We then created a compilation video of these Cubicle Confessions that would live on Tyla.

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