Agency
Curly Media

Client
Spotify

BRIT Nominees Playlist Tiktok Dark Ads
I was tasked with ideating Tiktok dark ad formats and social-first some organic ideas that would promote the BRIT Nominees playlist, before and after the awards.

We created videos that felt native to the For You feed, like a friend walking in on her housemate obsessing over the BRIT nominees, or a video documenting having your mates over for a get together to watch The BRITs.

The BRITs Red Carpet
The Spotify Social Strategy for 2025 is all about the fan. So for the BRITs 2025, we helped Spotify use Nardwuar style questioning/gifts into their interviewing (surprising celebs with a personal/funny gift or question) - a surprise and delight tactic to disarm them and set apart the interview from the rest. 

Things like Jade Thirlwall loving Skips crisps - so surprising her with a bag of Skips, or asking Artemas how he feels about featuring on the biggest sex playlists on Spotify.

I worked across casting Spotify's BRITs' red carpet presenters, Ash and Jack, and creating their superfan-level research pack, ensuring they were fully prepped for the evening.