Brief:
For the release of their new product, Wonder Wash, a detergent designed for short cycles that can achieve an effective clean in just 15 minutes, Persil was partnering with Usain Bolt.

We would have just 2 hours to shoot a video with him that was both fun and communicated the speediness of the product, and we couldn't leave the villa.

Idea:
A gold medal for household chores
Can Maz, our in house LAD presenter, win back all 8 of Usain Bolt's Olympic medals in the time it takes to do a wash?

Creative Producer, Director: Lauren Clarke
Creative: Saskia Rimbaut
Producer: Reece Laurent-Hughes
Senior Video Editor: Louis Wilson, Stephane Diaz
Account Director (Client Sales): Ellie Hancock
Account Director (Client Solutions): Alex Cusworth
Talent: Usain Bolt, Maz Miradeh