Disney+
Magic For Everyone

BRIEF
Shift brand perception amongst core audiences that Disney+ is a platform for kids and get more adults excited and invested in the latest content drops.

THOUGHT STARTER
Disney creates the most passionate fans in the world. Thanks to the wide range of content offered by Disney+, a new legion of fans can join the force.

IDEA
Magic for Everyone 
Turbocharge the weird and wonderful in Disney fan culture to attract and engage the widest audience possible.

We'd create a six-month virtual convention that brings together super fans from every Disney+ franchise, through a gamified talk show, interactive quizzes, FOMO-inducing watchlists and a Facebook community group hosting live watchalongs.