CoppaFeel!

BRIEF
During October 2022, Breast Cancer Awareness Month, drive awareness of CoppaFeel!'s 'Know Yourself' campaign and get 16-24 year olds getting to know their bodies and their own normal.

THOUGHT STARTER
As a generation, Gen Z are much more likely to champion individuality and body positivity, with 45% saying they celebrate what makes them unique. We also know that products, art and words that celebrate different body shapes are very popular with young women, with illustrations and positive quotes on things like bedspreads and tote bags a popular choice. 

But can we make this trend into something more purposeful?

IDEA
In Your Feelings
Using LADcreator Network, LADbible's internal network of content creators, we'll encourage our Tyla audience to get to know themselves better, by putting pen to paper and taking part in our ‘In Your Feelings’ challenge.

We worked with several creators who produced Reels representing how they feel about their chests, pecs or boobs, which were posted on their own channels. 

We then worked with Lawless Studios, one of the top mural producers in the UK, to create a mural of artwork encompassing some of these feelings and getting passers by to ask themselves the same question:

How does your chest feel?